Foreign specialists have noticed that the Google Discover recommendations feed directs traffic not only to news sites, but also to e-commerce sites.
So, a digital marketing specialist from Italy under the nickname Merlinox shared on Twitter a screenshot of the performance report, according to which traffic to the product pages came from this channel as well:
This observation was also confirmed by SEO specialist from Nepal, Dalkaji Gurung:
Yes, I noticed this for one of the e-com site (retail, B2C) I manage as well. They started to get visibility on ‘discover’ from 21st Mar. So far, the visibility spikes on ‘discover’ corresponds with new collection launches. It’s interesting though … pic.twitter.com/cLCzoDoQgV– Dalkaji Gurung (@dalkaji) August 9, 2019
There’s no information in the Search Console Help that the Discover feed may contain links to product pages, but it saysthat different materials may appear in it:
“Among other things, recommendation cards may contain
videos, sports results, entertainment industry news
(e.g. information about premieres of films), stock quotes, information about
various events (in particular, lists of nominees of any award or
participants of the upcoming music festival), etc. Recommendations
Google is an inexhaustible source of information on interests. ”
In general, materials in recommendations or are added from
sources to which the user subscribed independently, or selected
automatically depending on what actions he performed in the services
Google Moreover, the prescription of content
Recall that the recommendation feed, which was called Discover in the English-language documentation, appeared on the Google home page for mobile devices in October 2018.