Google ads announced upcoming changes in ad delivery settings. Starting September 17, the only available option for search and shopping campaigns, as well as campaigns with a common budget, will be the uniform display of ads.
Starting October 1, all campaigns of the above types using
accelerated ad serving will be automatically converted to even
Among the reasons that led to the rejection of expedited delivery
ads on google ads called
Accelerated delivery can lead to higher CPCs, because ads will appear more often in the morning, which means the price will be more competitive. Accelerated delivery may result in ads showing in a specific region or a specific demographic group. For example, ads may show more often to people living in a different time zone. In a limited budget, accelerated delivery can lead to lower clicks and ROI. In a limited budget, accelerated delivery can lead to lower ROI. Accelerated ad serving will continue to be available for display and video campaigns.
Due to upcoming changes, Google Ads recommends that advertisers set the ads to appear evenly in the campaign settings.
At the same time, the service noted that if users set up accelerated display for search campaigns or shared budgets using third-party tools, Google Ads Editor or Search 360, ads will still be displayed evenly.