Google ads announced about launching a new intelligent bidding strategy – “Maximum Conversion Value”. It will be available for search campaigns.
This strategy allows you to get the highest possible value of conversions within a given budget. To optimize bids at auctions, it uses machine learning, as well as special technology.
All that is required on the part of the advertiser is to select the indicator that you want to increase, for example, revenue or profitability, and set up conversion tracking.
Dmitry Kovalev – Head of Paid Traffic Profitator (Kokoc Group):
“The new strategy will be useful for all advertisers who work on indicators such as ROI and DDR (share of advertising costs). Also, new functionality is worth trying to online stores that have an e-commerce module configured.
In any case, the advertiser should take into account: in order to use the capabilities of this strategy to the maximum, you need to very competently configure analytics and data transfer (triggers). It is on them that AI will be trained and in the future to optimize campaigns. And you need to remember that in Russia a new strategy is available only for “smart” trading campaigns. ”
Learn more about the new product in Help.
Note that Google Ads for the first time announced the “Maximum Conversion Value” strategy at the Google Marketing Live event in May.
Recall also that earlier this month Brainlabs shared a new script with which you can track the effectiveness of different bidding strategies in Google Ads.