Today I am going to talk about Mobile First SEO, Voice Search, Video Content, and an old favourite that should never be forgotten, User Experience Let’s get straight into it first with, Mobile First SEO and Mobile Friendly Websites These days we have the entire internet in the palm of our hand.
So it’s no wonder people are using it to search for products and services.
But with 60 – 90% off all Google searches,depending on the industry, happening out of a Mobile there is no wonder they introduced”Mobile First Indexing” in March of 2018.
Mobile first indexing is essentially just giving a lot more weight into whether or not your site is mobile friendly.
Speaking of things being in the palm of your hand, Virtual Assistants.
These weird robotic ladies of our lives that can make calls, book haircuts, or even just order products straight to your homes these days.
In 2019, this trend will only grow.
For example, Google voice searching is already about 1 in 5 of every Mobile Search.
So that mean’s out of every Google Search in general, that means roughly 12% of those are voice searches.
A lot of people argue that Voice Searching isn’t going to be a thing.
But the truth is, it’s already here in a big way.
So you should be optimizing for Voice Search as well.
Long Tailed Voice Orientated Keywords, Local SEO, and make sure your results show up as a Featured Snippet.
So what do I mean when I say long tailed voice orientated keywords and local SEO.
Well I can give a pretty good example.
Hey Siri, where’s the closest burger place? THR1VE is the closest option I see.
It appears to serve Burger and averages 4 stars.
Want to try that one? Uh, No it’s okay, thank you though.
So if it’s already a thing, why wouldn’t you try capitalize on the market.
And if it goes away in the future, it’s no wasted effort.
At least you did what is currently trending.
2 trends down, and 2 more to go.
But if this video has been helpful so far,and you like how I’m delivering this information.
Then liking this video goes a long way in telling me to create more content like this.
So the next trend is Video Content.
It’s been important for a long time, and at the rate it’s growing it will continue to be incredibly important.
If you aren’t already working on Video Content,and I don’t mean facebook and instagram stories despite those being an important part.
What I mean is actual SEO optimized full production video content.
Then you might want to start looking at it for 2019, cause it’s only getting bigger.
After all, Youtube has over 1 Billion Users,1/3 of online activity is estimated to be Video Watching, 92% of mobile video viewers share the video after.
Speaking of Mobile, don’t forget to add those captions to your content.
85% of videos viewed on a mobile are without sound, so subtitles and captions really increase your viewer retention.
And the overall, User Experience is good.
Which brings me to my last trend, and it’s kind of a trend that’s not going anywhere.
It’s User Experience.
User Experience is incredibly important.
And it will always be incredibly important.
Which is why I think it’s so crucial to always remind people with an A.I.
like Rank Brain playing such an important role in deciding where you rank in Google or overall watch time the reason why you’re video will rank.
It can never be understated how important user experience is.
Out of these Four trends, or any other focus you might have for this year, what do you want to be better at? What are you going to focus on? Are you going to work on User Experience?
And that’s all four trends, voice search,video content, Mobile first, and user experience.