IMPROVE YOUR KEY WORDS When you write a title, then consider what a buyer would type in the search function if they want to buy your type of product.
Avoid general terms because there is more competition with broad, popular search terms.
With specific keywords that describe what is unique about your product you reach those who are looking for a product such as yours.
You do not have to use all 140 characters that are available.
I normally recommend about three or four super relevant phrases.
Your titles will then remain short and legible, which is good for the conversion.
In addition, Google and other external search engines usually give priority to short, readable content.
As an example these earrings from Cold Gold.
Her title is: Set of leather earrings, copper triangular studs, turquoise and golden leather, round stud earrings.
So she uses three phrases and she is very precise about what she offers, instead of trying in the general search results for jewelry.
She also uses only 103 characters in the title and uses tags for the details.
Use all 13 available tags with every listing and try to use descriptive phrases instead of single words.
If you apply more keywords to your listing, appear in more search results.
Which tags should you use? Everything that is relevant and that you have not used in your title is a good start.
Also consider specific details.
For example, size, scale, colors, how it is made and for whom it is intended.
Be careful with phrases that are not directly related to your product, because that can have a negative influence on your visibility.
Really try to think like your potential buyer.
Use phrases that they would type in the search function if they are looking for your type of product.
As an example, I want to show this vintage image from Brass Attics.
Her tags are very specific.
I think it is good that she used tags such as ‘gifts for Lion’ instead of the general ‘gifts for him or her’.
For those who need it there is a tag worksheet in the description of this video for inspiration.