When you first start doing online business, it is not clear how to increase site traffic. Whatever you try, the feeling that there is a lot of effort, but almost no results. You spend money on advertising, but it does not bring anything.
In this article, we’ll tell you how to increase traffic to the site – we’ll talk about 6 ways to do this: Collaborate with opinion leaders and bloggers;
Create forum posts
Engage in content marketing;
Hold contests and give gifts;
Do interviews with opinion leaders;
Publish to third-party local resources.
From the article you will learn:
Become a partner with opinion leaders or bloggers
Opinion Leaders – An Online Marketing Center. They usually have a large and dedicated audience. In addition, they can bring a lot of targeted and loyal traffic to the site. You can chat with them about free collaboration. But keep in mind that if the opinion leader is a very famous person, then the free option is unlikely to work.
An opinion leader is a person who has influence over a large group of people. Opinion leaders can include celebrities, government officials, journalists, or bloggers. Each of them has different coverage and different capabilities.
When you choose opinion leaders, choose those:
Who are ideally suited to your products, not competitor’s products;
Who has a large audience in social networks;
Who has a large database of contacts for mailing;
Who has a website or blog with high domain authority. You can check the domain authority for free on Moz website or Serpstat.
Once you have selected 3-5 opinion leaders for a partnership, you need to start building relationships with them. Follow them on social networks and chat: Like their posts and share them;
Write funny and interesting comments under their posts;
Link to them on your blog.
As soon as you become familiar with the opinion leader, and he remembers you, write to him in more detail and find out if he wants to cooperate with you.
Comment on forums, groups or communities
Here we will talk about forums, groups and communities, popular in the English-speaking world. This information is useful to you only if you are developing a business abroad. If not, you can skip this section. There are no special resources for our country – post on thematic forums related to the topic of your business.
Forums and communities for the English-speaking world:
Reddit is a social news site on which registered users can post links to any information they like on the Internet. In this community, quite strict commentators can scare inexperienced users. But do not be scared. To earn a favorable attitude towards yourself, use these methods: Be as transparent as possible: Reddit users can quickly guess if you aren’t negotiating, lying or commenting on nothing to do.
Post only high-quality content: if you share a link to a blog post or a landing page, make sure that the content there is unique, interesting or entertaining. Also look at the Trending section to find out what might attract users.
Make sure that you comment only in the appropriate groups: if you post information about products for puppies on the branch for book lovers, they will quickly block you.
LinkedIn groups are a great way to drive more traffic to your site because most of them are active and have tens or even hundreds of thousands of members.
How to use groups more effectively:
Join as many groups as possible: you can join 99 groups – use this.
Try to find highly relevant groups: don’t be afraid to experiment a bit with this. For example, if you sell headphones, expand your search: join groups of technology and music fans.
Do not write posts only about your products: people hate spam. They joined the group to chat, and not see the next version of your store. Benefit people – write posts about other products and post useful blog articles.
Facebook groups have the same mechanics as Reddit and LinkedIn, but the difference is that with Facebook groups you can easily connect with people. You can send people messages directly and promote your content and products.
Quora is a great tool to answer anyone’s questions about anything. You can also ask your questions, but this will not bring you traffic.
How to use Quora as a promotion tool:
Look for questions in your area
Answer these questions as carefully as possible and include a link to your product / site in the answer. Include the link if it appropriately complements the answer, otherwise it will be considered spam.
Engage in content marketing
Use content to promote your business. The easiest way is to start blogging on your site. In addition, you can write guest posts on relevant sites.
Start a blog
There are four things you need to get started blogging:
Search and implementation of keywords in posts so that traffic from the search goes to the blog; A regular schedule of blog posts – for example, once a week;
List of ideas to outline a post plan;
The desire to write.
If you are planning to devote time to your blog, we recommend starting with a keyword search. A lot of traffic to the blog comes from search engines, so you should find out how to get higher positions using the right keys.
Also read our guide on how to make a blog a profitable business.
Write guest posts on relevant sites
Guest posts are when you write content to another person’s blog under your authorship.
Why guest blogging is needed:
Get backlinks from sites with high domain authority. This increases the position of the site in search engines, which means it brings more traffic; Get traffic to the site when someone clicks on links from posts;
Earn credibility in your field by publishing on famous blogs.
Syndication of content is when you offer other sites to post your published content to them. It’s profitable – you can get traffic from these sites, backlinks for SEO and earn credibility.
This is a more complicated tactic. Read Before You Begin guide to publishing content on other resources.
Recommendations for publishing content on other sites:
Wait at least 2 weeks after publishing the article on your site before publishing it elsewhere. This gives search engines time to index content and give you an appropriate ranking position.
Include the canonical link in the original content. This will tell search engines which link to rank first.
Have a contest or quiz
Competitions bring short-term traffic. But in order for the traffic to return, you need to correctly conduct the competition: To establish an understandable goal – to bring traffic, to increase the number of subscribers in social networks, to receive people’s mail.
Come up with the mechanics of the competition.
Provide a good prize – cash, free stuff, travel.
When you have decided on the goal, mechanics and prize, go to the tools and promotion:
1. Choose a good tool.
Gleam – a good option. The contest widget can be integrated on the site, on Facebook, Instagram and other social networks.
The application uses a points system that motivates participants to comment, like posts and share them. So your customers are promoting you. The application has a paid and free version.
2. Start your promotion:
Turn to opinion leaders for help in promoting;
Send a letter to your customer base about the contest;
Share the contest in social networks – not just once, but several;
Promote the contest on your home page.
3. Engage the winners
When you have a winner, announce it to everyone, show it on the site, take a photo with him if possible.
When you pay so much attention to the winner, it motivates him to continue to participate in contests, as well as tell others about it.
Interview opinion leaders
Interviews with opinion leaders will not give you instant traffic growth. This strategy is not short-term. Rather, it is needed to: Build long-term relationships with key opinion leaders so that they work with you, drive traffic and promote your products; Inspire your audience with emotional and motivating content or useful information; Learn from the best in this business.
When looking for opinion leaders for interviews, consider two points:
They should be well versed in your field and be known among your audience;
They share social media interviews in which they participate.
Once you have identified the right candidates, contact them and discuss the possibility of an interview.
Publish in local publications
Publishing in local publications can be an easy way to increase website traffic and get advertising.
Local newspapers and online publications are always looking for local publishing businesses. To get into such media is much easier than to national newspapers.
1. Make a list of local media: newspapers, radio stations, TV channels, and websites.
2. Get the contacts of the right people: go to their website, contact them on Linkedin, call them.
3. When you contact them, do not be surprised that few will answer you. Feel free to remind yourself in one or two letters.
Before sending a second letter, wait about 5 days.
How to increase website traffic: quick cheat sheet
Become an affiliate of opinion leaders and bloggers;
Comment on the forums;
Engage in content marketing;
Interview opinion leaders;
Publish to third-party local resources.