You’re three times more likely to attract inbound links compared to posting a blog without video content.
These links will increase your SEO even further which tells Google that they should rank you higher.
Not to mention if you incorporate your own original content that’s basically a win-win situation.
You can spread the love and share videos that are a part of your industry.
But if you make your own content it will help establish you as a leader in your space.
People will stick around on a blog or your page if the video you have there is relevant and interesting.
Google really likes two big things – watch time and time-on-page.
For a YouTube video are basically one and the same.
But the longer you get people to stay on your page the more that tells Google that the content you’re putting out is important.
And once to get people to interact with your videos by leaving comments and subscribing, then Google’s algorithm will take note and help rank you even higher.