Finteza analysts investigated the actual wait time of 850 million users from all over the world, who in total viewed 12 billion pages in November 2019.
It turned out that on average (median value) a site on a regular computer or laptop loads 4.3 seconds, and on mobile devices – 5.5 seconds. These are quite high values that can affect conversion – research on this topic is carried out by the largest world companies.
For example, by given Akamai Technologies, 53% of mobile device users leave the site if it takes more than three seconds to load (according to the results of the Finteza research, such sites are 91%). In another research Akamai experts calculated that every second of the delay reduces conversion for computers and laptops by 21.8%, for mobile – by 20.5%, for tablets – by 17.8%.
Google researchers claimthat after 5 seconds of loading, the likelihood that a person leaves will grow by 90%. After 6 seconds, it’s already 106%.
And vice versa – according to analysts at retailer Walmart, if page loading speed decreases by one second – conversion is growing at 2%.
Key findings of the study:
Most of all, the site is slowed down by pictures, scripts and Ajax (this technology helps the site to exchange data with the server in the background, without updating) The fastest sites – in Europe; The slowest sites – in Asia and Africa Only 46% of sites in the world load in no more than six seconds, and only 9% are faster than three.
Today it’s not enough to fill the site with good content and prepare a cool offer – users visit dozens of sites and you need to have time to offer what they are looking for. Time is no longer just money, but billions of dollars per second – Amazon countedthat slowing down a page’s page loading by one second could result in a loss of $ 1.6 billion annually.
Finteza will help to find outhow long your users have been waiting for downloads. The system will show:
How long does it take for a user to have all the page features available What kind of resources slows down pages most of all How does your site load in different countries and on different devices If you find a problem, you can always fix it: remove heavy content, replace slow services, connect a CDN. But this requires reliable diagnostics with real data.