Industry experts have noticed that Google is testing a new format for advertising local services designed for realtors. About it informs Search Engine Roundtable.
The ad unit is located at the top of the issue and contains a carousel with cards for several companies:
When you click on the link to view more offers, the Local Services service interface opens, where users can find a suitable option.
After choosing a company, they can call it directly from Google or send a message.
Recall that local service ads are currently only available in selected countries, including the USA and Canada. You can find out more about this service.
in Google Ads Help.