Google analytics launched Several new features for resources such as “Application and Site” (App + Web), to expand their capabilities.
Track multiple data streams in one resource
In November, GA allowed creating up to 50 data streams for this type of resource using any combination of streams
data for the site or application.
This allows you to see aggregated statistics for all related sites and applications, as well as apply filters to view data for individual resources.
For example, an online retailer with several regional stores can see total monthly sales and compare sales for each site and application separately.
More user analysis features
At the time of launching App + Web resources, only five techniques were available for cross-platform analysis. Now, two more methods have been added to their number: cohort analysis and User Lifetime. GA Developers Also Updated Existing Method path analysis and enlarged the historical data window to 14 months.
All of these features will be available in the coming weeks.
Cohort analysis allows comparisons of engagement. between groups of similar users with more available metrics
User lifetime (user life cycle) gives an idea of group activity users throughout the life cycle.
Google Analytics Alerts, based on automated and custom statistics, now also launched for resources like “Application and website”. Previously, they were only supported for web resources.
You can read more about this functionality in Help. Search instant answers
Asking questions in the search bar, for example: “Users from the organic channel last week “, it will be possible to receive ready-made answers in the popup window.
It is recommended that the questions be formulated as accurately as possible.
Search alerts and instant answers are already running for App + Web resources in English and will soon be available for All languages supported by Google Analytics.