Google ads launched New conversion columns that show data based on the time it took to complete it.
Now, if an ad click occurred last week,
and the conversion is on the current, then in the column “Conversions (conv. time)” this
conversion will be attributed to the current week. In the main conversion columns, the data
They are calculated by click time, not conversion.
Among the new columns are the following:
“Conversions (time conv.)” “Value conv. (time conv.) ”“ Value / conv. (time conv.) “” All conv. (time conv.) “” The value of all conv. (by time
Conv.) ”“ Value / All Conv. (by time
Conv.) ”Data for them has been available since March 2019.
Thanks to the new columns, advertisers can create conversion reports based on conversion times. This is useful in cases where you need to look at the data on recent conversions or compare them with third-party reports.
Information about new columns is also available in Google Ads Help.