Google ads announced, the optimization metric will now also be displayed for campaigns on the Display Network.
As in the case of search and shopping campaigns, for display campaigns this indicator can range from 0% to 100%, where 100% is the maximum possible efficiency.
Advertisers will see individual optimization metrics.
for Search, Shopping, and Display Networks at the campaign level, and the overall metric is at
also added unique recommendations for display advertising. For example, it can
there are suggestions for creating smart campaigns, using automatic
targeting and adding responsive ads.
The official Google Ads guide for optimizing metrics and recommendations is available. here.
Recall that for shopping campaigns, the optimization indicator was launched in August. And in September, this figure began to appear in the Google Ads application.