Google has updated the manual CPC functionality by adding a new option – “Optimize for conversion value”. This option is available if Enhanced CPC is enabled. The innovation was noticed by specialists in the United States.
In late August, Google launched a smart
Maximize Conversion Value strategy available to search campaigns. This
strategy allows you to get the highest possible value of conversions within
The combination of the Optimize for conversion value option and the CPA bidder is a simplified version of this strategy.
At the same time, in this option there is no purpose to spend the daily budget and it is impossible to establish the target ROAS. In this regard, when using this optimization option, you must carefully monitor the impact on ROAS or ROI.