Facebook introduced A new tool, Off-Facebook Activity, with which users can see which sites and applications transmit data about their behavior to social networks. If desired, they will also be able to delete this information from their account.
Currently, a new tool is being launched in Ireland, South Korea and Spain. In the coming months, it will also be available to users around the world.
According to industry experts, data on user activity outside the social network is very important for Facebook. They allow the company to offer advertisers the opportunity to target ads to those people who have already shown interest in their products and services.
How much the new tool will be in demand is still unclear.
But it is unlikely that interest in him will be very active. Advanced settings usually
only a small number of users are interested.
Recall that in July, Facebook made changes to the settings for displaying ads to make them more understandable to users. The changes affected the field “Why I see it” in advertisements and the page “Your advertising preferences“.