Facebook launched The new Multiple Text Optimization feature, which allows you to add multiple versions of headings, texts and descriptions for a single ad. The Facebook system then generates from them those combinations that should give the best results for a specific audience.
You can also use this feature to test different combinations of creatives and see how different users will respond to them.
Moreover, the function of multiple text optimization differs from A / B testing, which allows testing different ad formats, as well as headings and CTA elements based on a given goal (conversion, likes or interactions with posts).
Multiple Text Optimization Feature Available to Everyone
Facebook advertisers in the coming weeks.
Recall that in October Google Ads launched responsive search ads for all users of the service.